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It is used especially during online advertising campaigns and is also called a landing page because it is often designed to promote a product or service or encourage the user to take an action (e.g. purchasing a product, filling out a form). While landing pages, also known as single page websites, are used on their own, the inner page of some businesses’ corporate websites It can also be designed as a product page.
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Landing pages aim to attract and focus users’ attention because they are usually designed to be different from a website’s home page. For example, while the home page of an online shopping site introduces many products and services, a landing page only provides information about a product or service and directs the user to perform an action (purchase, form filling, etc.) related to that product or service.